Who we are as a charity fundraising agency is about so much more than what we do. It’s about our vision, values, ethics, culture and the way we treat every person we encounter. Take a look at what we’re proud to say makes us… us.
We don’t just want to make a small difference. We want to change the world. Whether it’s fundraising to combat climate change, poverty, human rights abuses, for the preservation of endangered species or to invest in life-saving medical research & treatment – we’re tackling the world’s problems one charity at a time.
We can’t do it alone. That’s why we empower people to become activists by supporting charities. All of us in the REAL Family are activists, too. But, what is an activist? For us, it’s more than just representing a charity cause; it’s embedded in our name and values:
Respect: for the public, charities, each other and ourselves.
Ethics: it’s in everything we do from boycotting the world’s worst corporations, only buying
sweat-shop free clothing and adhering to our guiding principle of honesty.
Activism: the focus of our work is to make the world a better place and this is reflected in
our energy and sense of purpose.
Love: for the job we do, the people we represent, the causes and every interaction we have.
B Corporations are required to meet the highest standards of social and environmental performance, public transparency and legal accountability. They use their businesses to create a positive impact for employees, communities and the environment.
We’re proud to be the first face-to-face charity fundraising company, globally, to receive a B Corp certification. It’s recognition that we’re part of the global movement using business as a force for good. In 2019 we even featured in the top 5% of all B Corps for customers, making us an honouree in the “Best for the World – Customers” category.
We believe that no one should struggle for the basics. Financial stability makes for better, happier fundraisers who, as charity ambassadors, produce better results. That’s why we always pay the real living wage and the real London living wage. We’re also proud to be accredited by the Living Wage Foundation.
Looking after the planet is as important as looking after people. That’s why we measure and strive to reduce or offset our CO2 emissions. Since 2018, we have measured our carbon impact year on year, we have offset 130 tonnes of CO2 and have been certified carbon neutral by Carbon Footprint.
Equality is important to us. That’s why we champion diversity and inclusion in the workplace. We’ve formed a Diversity and Inclusion Team, run by our REAL Family, represented by and for the LGBT+ community, POC, minorities and women. Our Diversity and Inclusion Team works with senior management to implement operational and strategic initiatives that ensure we’re the diverse, supportive and inclusive company we set out to be. You can find our Diversity and Inclusion Report over on our reports page.
Ethics and values begin at home. That’s why, at REAL Fundraising, we focus as much on our REAL Family as we do on our clients and partners. And we’ve been recognised for doing this since 2018 in the Business Culture Awards.
In 2017 we created the REAL Ethical Group (REG) and the REAL Ethical Fund (REF) to drive our desire to make the best choices in everything we do.
Each department at REAL Fundraising chooses representatives to be part of the REG, who then decide on:
Ethical and sustainable procurement such as sweatshop-free clothing and apparel
Our ethics in policy making, such as boycotting companies who are found to be unethical, as well as shaping all aspects of our company policy
Who to donate money to from the REAL Ethical Fund (REF)
The REF was created to give charity support by donating money and providing volunteers to charities and community projects. The organisations and causes we donate to are voted for by the REG and can’t be vetoed by our directors. Since 2018, the REF has donated over £50,000 to 53 registered charities and community projects.
Before becoming our Managing Director in November 2019, Lewis
Before becoming our Managing Director in November 2019, Lewis spent ten years as our Human Resources Director, where he looked after our organisational development, health & safety and the positive wellbeing of our REAL Fundraising family. He now focuses his time and attention on our strategic and operational direction, and is passionate about using business as a force for good. Lewis believes that charity companies play an important role in changing society for the better and has worked in several senior roles in the face-to-face charity fundraising sector.
Favourite charity: Canterbury Oast Trust – offering adults with learning difficulties a range of activities and training to help empower them to reach their full potential.
James has brought a wealth of experience and dedication
James has brought a wealth of experience and dedication to the REAL Fundraising family over the past ten years he’s been with us. Before he founded REAL Fundraising, James spent ten years in the charity fundraising sector, including one of the largest fundraising companies in the UK. He believes in compassion and ethics in business and heads up innovation across all the REAL Fundraising companies. James is instrumental in ensuring we stay true to our core values while we continue to thrive and grow. He’s also focussed on helping our charity clients prosper through the innovation we offer both now and into the future.
Favourite charity: Matt Palmer Trust, a Charity set up in memory of mine and many people’s close friend Matt Palmer, a truly great person. The Charity supports positive mental health through fundraising, sport and training, all in memory of Matt.
Liam is no stranger to charity fundraising, especially face-to-face
Liam is no stranger to charity fundraising, especially face-to-face charity fundraising. Before becoming our Client Services Director in 2012, Liam spent 9 years in the face-to-face sector where he made his mark by delivering exceptional ROI for his clients and then helped found REAL Fundraising. At REAL Fundraising, he takes care of our client onboarding, data compliance, our compliance certification with the Chartered Institute of Fundraising as well as our B Corp assessment certification and ambassadorship. When Liam’s not busy with all of that, he’s also a Business Culture Awards judge and speaker. As if he doesn’t have enough to get through already, Liam also ensures the REAL Fundraising values are entrenched internally for client campaigns and externally to make sure we use business as a force for good.
Favourite charity: Anti-slavery International – creating awareness about modern day slavery and also campaigning against it and help those in need.
Charity work is close to Tom’s heart and he’s
Charity work is close to Tom’s heart and he’s been in the industry for 10 years and with us at REAL Fundraising for 5 of them. Before becoming our Onboarding Director, Tom had worked in telephone and face-to-face fundraising. He started with us as a fundraiser and has moved up within the company into his current recruitment role, taking care of all the new members of the REAL Fundraising family.
Favourite charity: Prisoners Abroad help Britons survive overseas imprisonment with dignity and hope, as well as supporting their families and friends.
Sibel has grown from strength to strength during her
Sibel has grown from strength to strength during her time with us. She started as an office junior 11 years ago and is now Office Manager, Head of Payroll and Women’s Advocate. Sibel loves what she does and is passionate about REAL Fundraising and our pillars of respect, ethics, activism and love. She says that everyone at REAL Fundraising is like a family member. We feel the same way, Sibel.
Favourite charity: As the women’s advocate of REAL and a mother myself it’s great to see a charity like ActionAid work so hard for Women’s Rights and helping support so many children and families all over the world.
Lenka has been with us since 2014 and has
Lenka has been with us since 2014 and has the very important job of managing the migration of all of our sensitive customer data. She’s also central to helping REAL Fundraising clients in a number of ways, including setting up data investigations or analyses for their charity campaigns, invoicing, training subcontracting partnering businesses in developing business administration and project managing new systems for data collection and management.
Favourite charity: Alzheimer’s Research UK because I experienced, first-hand, the terrible effects it had on my grandfather.
Although Jenny comes from a recruitment background, she worked
Although Jenny comes from a recruitment background, she worked as a fundraising manager, which sparked her interest in the charity fundraising industry. Jenny is our main point of contact for charity partners and deals with REAL Fundraising clients to discuss and work through all feedback. She also works on setups for upcoming campaigns and takes care of the materials requested.
Favourite charity: Médecins Sans Frontières who provide life-saving medicines and supplies to treat people who need it most. I’m inspired by the way they put themselves in some of the world’s worst conflict zones to save lives.
Moza, who’s originally from Zanzibar, started her career as
Moza, who’s originally from Zanzibar, started her career as a Marketing Executive, putting her Honours Business Marketing Degree to good use. However, after 7 years, she decided a change was needed and joined us in the REAL Fundraising family in 2019 as an Administrator and Logistics Coordinator. Moza spends her days making sure all our fundraisers and partners have the tools they need to go out and be the best activists they can be.
Favourite charity: Barnado’s, who help vulnerable children live a good, comfortable life, which is close to my heart because of my love and adoration for my own kids.
Jon has been with us since 2011 and besides
Jon has been with us since 2011 and besides being our Calling Manager, he also has the important role of being our equality and diversity representative. He’s no stranger to fundraising and has been working in the sector since 2004 before joining the REAL Fundraising family. In his role as our equality and diversity representative he promotes equality, inclusivity and diversity in REAL Fundraising. He helps to create a culture of fairness and inclusion by helping to identify and prevent unconscious bias. Jon also raises awareness and understanding of the issues that affect disadvantaged communities. In his spare time, Jon has a career in the music industry and is passionate about Arsenal, ornithology and reading.
Favourite charity: The British Red Cross that helps anyone in crisis, whether domestic or international.
Richard started his career in face-to-face fundraising in 2001
Richard started his career in face-to-face fundraising in 2001 where he took to the streets to help charities before becoming team leader. Since then, he’s worked in a number of different roles, including recruitment, admin and materials. Richard is now a designer at REAL Fundraising and loves applying his creativity to projects. He loves that we encourage people to express their intrinsically good natures by supporting charity causes and each other.
Favourite charity: Tipi Raisers is a small charity organisation that tackles poverty and hopelessness on the Pine Ridge Native American reservation.
Sandra comes from a background with a blend of
Sandra comes from a background with a blend of expertise in Tourism, Business and a great passion for client service. Her past experience as an Account Executive has helped hone her skills, which have been successfully transitioned into the fundraising sector, a field she has grown fond of thanks to REAL and our excellent charity partners. She serves as the primary contact for our clients and constantly interacts with our subcontracting partners, ensuring smooth operations and delivery of quality donors for our clients. When not immersed in her work, she loves painting, swimming, and keeping up-to-date with the latest tech gadgets hitting the market.
Sandra’s favourite charity is Ayuda en Acción, Spain’s pioneering NGO in sponsorship, which holds a special place in my heart. Involved in their program since 1995, I am deeply moved by their commitment to fostering self-sufficient communities through policies that promote development and sustainable employment
Lawry has been working in the Fundraising sector for
Lawry has been working in the Fundraising sector for 15 years now and worked predominantly as a Fundraising Manager before Transitioning into Training. Equipping Fundraisers with the skillset to become ethical activists to bring about positive change is something he loves and takes great pride in.
Lawry’s favourite organisation is Greenpeace for their unwavering dedication and commitment toward protecting our global environment, and also their fearlessness in holding Governments and corporations accountable for pollution and climate change.
Austin has a wide breadth of experience in many
Austin has a wide breadth of experience in many different industries but brings to REAL over 15 years of knowledge in Partner Channels and Partner development. He has been responsible for all aspects of partner schemes from inception to maximising value and quality in many different organisations and is now responsible for transferring these skills in the F2F fundraising space. His attention now is clearly focused on further developing our successful Partner program by working with fundraising partners who share REAL’s ethics and values.
Austin’s Favourite Charity – Mental Health Matters – a national charity with over 35 years of experience in delivering high-quality mental health and social care services.
Initially working in the arts and with a keen
Initially working in the arts and with a keen sense of the power of community Gordon segued into fundraising back in 2018. Starting very much on the ground working across a plethora of campaigns representing various charities quickly cemented a passion for making a difference. From there progression led into coaching and mentoring followed by fundraising management through to running departments specialising in equipping new fundraisers with the prerequisite skill set to make a difference.
Joining REAL in 2022 Gordon believes that at the heart of quality fundraising lies a truly ethics lead approach and endeavours to bring that to everything he does in his role of Training and Compliance Manger.Favourite Charity – Action Aid due to their community led approach fighting for the rights of and tackling issues faced by Women and Girls.
Because we believe in absolute transparency, we’re happy to provide a range of reports that you can download to track REAL Fundraising’s performance.