Blog

The REAL Ethical Fund secures two new charity partnerships
REAL are pleased to announce that the REAL Ethical Fund will now be contributing regular donations to two new charities. We have found two that perfectly complement each other; helping victims of prejudice and tackling prejudice itself.

A year on — Remembering George Floyd and looking at our Diversity & Equality Journey
George Floyd’s Murder sparked a movement that must never be allowed to stop. We look back on what REAL have achieved in terms of equality in the last 12 months and where we still need to improve.

REAL launches fertility treatment policy for REAL Family members.
According to the Harvard Business Review 1 in 6 couples require fertility investigations or treatment in order to conceive a child. For many couples, it’s an incredibly personal and sometimes painful experience, and one that’s difficult to share even with close friends and family.

REAL launches policy on miscarriages, stillbirths, neonatal death for REAL Family members.
We recognise that as an employer we must offer additional support to REAL Family members who go through these major life events, whether it be the woman or their partner.

How to prepare your Facebook and Instagram ad campaigns for Apple iOS 14.5
The arguments have been and gone and now the time has come to pass — iOS 14.5 is going to change our social campaigns. In our world where our data has become its own commodity, this is a vital first step in giving the power back to people over their own privacy. This will, however, have some effects on your digital fundraising, particularly your social ad campaigns.

Earth Day — 10 tips to show the Earth some love.
REAL Family members share their top tips as to show the Earth some love this Earth day. 🌍

Committed to fight for #BetterBusiness
As a B Corp since 2018 it makes us really excited to see the launch of the better business act. The Better Business Act ensures all businesses start balancing shareholders interests with wider society and the environment.

All the worlds problems are over.
REAL Fundraising tells fundraisers to take a long weekend off from being Activists. April 1st — REAL Fundraising the leading values based Fundraising Agency has today announced that all the worlds problems are now over.

REAL Ethical Fund — Foodbank Partner.
REAL has partnered with The Parish of the Isle of Dogs Food Bank to initially offer funding for the first 6 months of the year. As part of our ongoing commitment to community from the REAL Ethical Fund REAL is proud to be able to announce that our first partner for 2021 will be an incredibly local one.

REAL Partnership or REAL Preneurship?
What’s the difference between REAL’s two agency partnering models. REAL Fundraising have been leaders in Face to Face Fundraising for 11 years. Over the past few years we have been helping grow the sector through our REAL Partnership & REALPreneur schemes.