Blog
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5 ways to reduce your business’s carbon footprint and start the journey to NetZero2030
Focussing on the Environment for week 3 of B Corp Month Many of us will have heard the term NetZero especiually as the UK have set formal targets for businesses to be NetZero by 2050. However, 2050 is a long way away and the planet does not have 30 years for businesses to be Carbon NetZero. As a B Corp REAL and 500+ other businesses globally have committed to being NetZero by 2030.
News
How to ‘B’ the best for your clients
and inadvertently become a Best for the World Honouree in the B Corp Customers category. When it comes to the B Impact assessment Customers category a lot goes into the analysis of a B Corp and their relationship with their customers; How the company delivers strong customer guarantees, the types of customers served, the beneficiaries of the customers work if they are another business (or non profit in REAL’s case) plus a lot more.
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What is a B Corporation?
We compile a whole wealth of information about B Corp Certification from BCorporation.net Certified B Corporations are a businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
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Digital Fundraising Top-Tips No#1: Stop Asking For Money.
The surprisingly effective approach to higher donor revenue Every charity is at a different stage in their digital journey, and there is no one-size fits all approach to what will work, but every charity knows it is a vital part of their fundraising and marketing strategy.
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An Introduction to our new Head of Digital
Hello, When I was offered the opportunity to join the REAL family and launch their digital offering, I jumped at the chance. I have 20+ years’ experience in digital (starting back when they called me a ‘new media consultant’), but if there is one thing I love about it, it’s that you can never be stagnant — the constant developments in digital and social always keep you on your toes.
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Working life is better inside a B Corp.
It’s B Corp month. And more importantly as we publish this it is week 1 of B Corp Month where we focus on our REAL Family members or as the B Impact Assessment categorises them our workers.
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Why partnership beats subcontracting every time.
Over the past few years we have seen the Face to face fundraising agency market led by a handful of companies. There are fewer large face to face fundraising agencies today than there were in previous years. REAL is at the forefront of growing this sector, utilising their values of Respect, Ethics, Activism & Love REAL have helped forge a wave of ethically focussed and values based face to face fundraising agency startups.
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REAL’s Ethnicity & Diversity fortnight
Written by — Jon Barker, REAL Calling Manager & Equality & Diversity Champion As the UK celebrated Black History Month REAL launched its first annual Ethnicity & Diversity fortnight. Over the course of two weeks, REAL Fundraising focussed on showcasing cuisines, music & books from around the world as well as setting daily challenges in an effort to celebrate different cultures.
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Climate Emergency Week — Company values in action
Written by Ros Langford, REAL Manager, Norwich Door Region. 2020 was a hugely challenging twelve months for eveyone but a really positive thing that did happen during the year was REAL’s first Climate Emergency Week. From March 2nd to March 8th the REAL family participated in seven days of company-wide activism.
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Truly Ethical Fundraising — More than just an acquisition
As I write this we approach the beginning of another charity financial year well for 90% of charity clients REAL works with. Inevitably this means that campaign targets, schedules, kpi’s will rightly need to be discussed. As important as these metrics are can we really count a donor simply as a number on a spreadsheet? Does a campaign get decided purely on a Cost Per Acquisition? We’re a long way gone from the days of commoditisation of donors but there’s always the risk that campaigns can be judged that way. What actually goes in to recruiting a donor at a leading ethical fundraising agency?