Written by — Jon Barker, REAL Calling Manager & Equality & Diversity Champion As the UK celebrated Black History Month REAL launched its first annual Ethnicity & Diversity fortnight. Over the course of two weeks, REAL Fundraising focussed on showcasing cuisines, music & books from around the world as well as setting daily challenges in an effort to celebrate different cultures.
Written by Ros Langford, REAL Manager, Norwich Door Region. 2020 was a hugely challenging twelve months for eveyone but a really positive thing that did happen during the year was REAL’s first Climate Emergency Week. From March 2nd to March 8th the REAL family participated in seven days of company-wide activism.
As I write this we approach the beginning of another charity financial year well for 90% of charity clients REAL works with. Inevitably this means that campaign targets, schedules, kpi’s will rightly need to be discussed. As important as these metrics are can we really count a donor simply as a number on a spreadsheet? Does a campaign get decided purely on a Cost Per Acquisition? We’re a long way gone from the days of commoditisation of donors but there’s always the risk that campaigns can be judged that way. What actually goes in to recruiting a donor at a leading ethical fundraising agency?
REAL Fundraising, was yesterday awarded Best Business Culture — Small Business (<250 employees) at the Business Culture Awards 2020. This is a huge credit to all of REAL’s amazing charity clients and the inspirational REAL Family members across the UK who help us shape our Award-winning culture.
10 questions to create good governance in supplier selection and guide Charities on their journey with a new agency?
With the combination of new agencies to market along with charities reassessing where their budgets are spent due to COVID-19 never before has it been more important to ask the right questions of an agency before enlisting their professional services. In addition to this Charities play a key role in the governance and standards in the sector and by helping guide the right questions we hope that this will play a part in ensuring and maintaining high standards and therefore the continued success and sustainability of face to face fundraising.
A month in, how’s it going? Note: This article has been updated to reflect data from a month worked. It’s been eagerly anticipated, we have all heard the success stories from Europe and around the world and are ever thankful for the collaboration and the openness from agency and charity alike as to how they have found the return to face to face post COVID-19.
Entering lockdown there were news stories about companies who were doing the wrong thing. Companies that were putting profits ahead of people. The welfare of people, employees, the public, and key workers should have been protected by companies closing much sooner. Public outrage due to some very poor company practices from the likes of Waterstones, Weatherspoons, Sports Direct and more(link is to Metro with paid adverts)has demonstrated that now more than ever companies must put people ahead of profit.
Now we have secured the long term job security of everyone in the REAL Fundraising family we must turn our attention to doing what we can to help the community and charities affected by this crisis. Our values run deeply through our veins, with this in mind REAL Fundraising is offering the chance to apply for the following measures to any UK based charity or community project affected by this crisis.
A few weeks back we published a survey for international F2F agency and inhouse to ask them how the return to F2F had been, post lockdown (If they had experienced a lockdown). Thank you to the 7 International NGO’s(and their agencies) who participated, below is a summary of the results.
The last few months have been challenging to us all. Like many sectors, face to face fundraising was put on hold for an uncertain amount of time. Humans struggle to deal with the unknown, it’s the reason why we have to constantly forecast best estimates, predict start dates and constantly reproject.