Entering lockdown there were news stories about companies who were doing the wrong thing. Companies that were putting profits ahead of people. The welfare of people, employees, the public, and key workers should have been protected by companies closing much sooner. Public outrage due to some very poor company practices from the likes of Waterstones, Weatherspoons, Sports Direct and more(link is to Metro with paid adverts)has demonstrated that now more than ever companies must put people ahead of profit.
Now we have secured the long term job security of everyone in the REAL Fundraising family we must turn our attention to doing what we can to help the community and charities affected by this crisis. Our values run deeply through our veins, with this in mind REAL Fundraising is offering the chance to apply for the following measures to any UK based charity or community project affected by this crisis.
A few weeks back we published a survey for international F2F agency and inhouse to ask them how the return to F2F had been, post lockdown (If they had experienced a lockdown). Thank you to the 7 International NGO’s(and their agencies) who participated, below is a summary of the results.
The last few months have been challenging to us all. Like many sectors, face to face fundraising was put on hold for an uncertain amount of time. Humans struggle to deal with the unknown, it’s the reason why we have to constantly forecast best estimates, predict start dates and constantly reproject.
REAL Fundraising is now officially a Certified B Corp. Since REAL was founded in 2009 we have sought a way to measure our values of Respect, Ethics, Activism & Love. B Corp does just this. A public register of companies that are using business as a force for good, both for the planet and the people on it. REAL is extremely proud to not only have passed the assessment and signed the declaration of Interdependence but to join a community of businesses that are working to make the world a better place.
REAL has always existed to be a force for good in the world. During a time of crisis, it was incredibly important for the REAL were able to offer support to charities who were doing the vitally important work around the globe. We have been inspired to hear about so many amazing causes and people, supporting their beneficiaries when they’ve never been needed more, in the most unimaginably challenging circumstances. REAL Ethical Fund(REF) has paid out £3300 to the first 4 recipients of this free emergency funding.
Liam McEntegart, Managing Director (Client Services) REAL Fundraising Ltd, looks at the difficulties in making public fundraising decisions around the coronavirus outbreak, and explains why getting contingencies put in place in advance means the sector should never feel they are torn between financial prosperity and public safety.
Why our we provide year round support to small charities. Our vision for business is to continually drive improvement not only for the shareholders but for the environmant, social causes, local communities and our customers. The continuation of this vision was to be able to support the long term work of small charities through the REAL Ethical Fund. Taking on regular committed funding to causes that are in need enhance our company culture, they disseminate our values to every part of the business ensuring that a culture of ethical decision making is formed through our core values of Respect, Ethics, Activism & Love.
Everyone in the REAL Family is here because we want to change lives. We spend most of our waking hours making a difference and being part of the positive change we all want to see in the world. This usually comes in the form of incredible and inspirational long-term regular donors for our amazing charity partners but due to the REAL values we all share it can also take many other forms. However, nothing hits home more than being able to see a tangible reflection of our relentless efforts to change the world like we did last week.
The Ration challenge was in aid of raising money for the charity Concern Worldwide. These vital funds would then go towards supplies for people fleeing war, living in refugee camps. This challenge was brought to my attention via facebook. I thought this was a great idea and a great way to raise money and a difficult challenge that would be a great experience helping to deliver empathy with the millions who currently hold refugee status globally. I shared the idea with the rest of the REG group(REAL Ethical Group) which got a great response and many people joined me in my quest.