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REAL Ethical Fund — 2020 Partnership with Shoe Aid

Why our we provide year round support to small charities. Our vision for business is to continually drive improvement not only for the shareholders but for the environmant, social causes, local communities and our customers. The continuation of this vision was to be able to support the long term work of small charities through the REAL Ethical Fund. Taking on regular committed funding to causes that are in need enhance our company culture, they disseminate our values to every part of the business ensuring that a culture of ethical decision making is formed through our core values of Respect, Ethics, Activism & Love.

REAL Fundraising Jan 15 ‧ 2 minutes


Everyone in the REAL Family is here because we want to change lives. We spend most of our waking hours making a difference and being part of the positive change we all want to see in the world. This usually comes in the form of incredible and inspirational long-term regular donors for our amazing charity partners but due to the REAL values we all share it can also take many other forms. However, nothing hits home more than being able to see a tangible reflection of our relentless efforts to change the world like we did last week.

REAL Fundraising Dec 2 ‧ 5 minutes

The Ration Challenge for Concern Worldwide.

The Ration challenge was in aid of raising money for the charity Concern Worldwide. These vital funds would then go towards supplies for people fleeing war, living in refugee camps. This challenge was brought to my attention via facebook. I thought this was a great idea and a great way to raise money and a difficult challenge that would be a great experience helping to deliver empathy with the millions who currently hold refugee status globally. I shared the idea with the rest of the REG group(REAL Ethical Group) which got a great response and many people joined me in my quest.

REAL Fundraising Aug 28 ‧ 3 minutes

The Tipi Raisers

2014 saw our 5th Anniversary and to celebrate the event we held a Christmas party for fundraisers, office staff and management. We also saw this as a great opportunity to hold a fundraising event for the Tipi Raisers — a very small charity based around the Pine Ridge Native American reservation in South Dakota, which is home to the Lakota Sioux people. The Tipi Raisers work on collaborative projects, aiming to bring ‘homes, employment, pride and revitalization of culture to the reservations’.

REAL Fundraising Jan 1 ‧ 2 minutes

The foundations of an activist day Afghanaid 2010

On the 28th January 2010, there was a major conference in London on the future of Afghanistan. It was attended by leading figures from the political world, including Prime Minister Gordon Brown, Afghanistan’s President Hamid Karzai, and UN Secretary-General Ban Ki-moon.

REAL Fundraising Feb 2 ‧ 1 minute
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