Blog

Why truly ethical organisations increase their donations to charities in line with their growth in profit.
As the charity sector reflects on the recent findings from The Charities Aid Foundation (CAF) as published in Civil Society, We wanted to look at this from a company with a values led perspective and to highlight why truly ethical businesses choose to link their charitable giving to a fixed percentage of their profit rather than an ad hoc amount.

5 Ways to Build a Values-Driven Company Culture
Building a values-driven company culture is crucial for the success of any business. A company culture that aligns with its values attracts and retains top talent but also creates a positive impact on society and the planet. Whether you are a leading B Corp, a Pending B Corp or just beginning to explore this space we will give five ways to build a values-driven company culture starting today.

Why Values-Led Business is the Only Way Forward
Why Values-Led Business is the Only Way Forward In today's fast-paced and ever-changing world, businesses must prioritise their values and ethical practices above all else. The B Corp framework provides a clear path for businesses to align their values with their actions, and it is up to businesses to take this seriously and create a sustainable future for all. In this article, we explore REAL's core values of respect, ethics, activism, love and the wider B Corp values of transparency and integrity and explain why they are crucial for a values-led business.

Menstrual Leave & Menopause Policy
Following the announcement by the UK Government to reject recommendations to consult on making menopause a protected characteristic and pilot a workplace menopause leave policy in England, the Directors at REAL Fundraising disagreed with this decision in the strongest possible terms

Why Values based, ethical & the REAL model of fundraising creates sound piece of mind for Charities.
REAL works around the clock every day, and has done so since 2009 to ensure that we meet our stated aim of being the exemplar for the highest standards in the industry. We see one of our core responsibilities as ensuring our clients enjoy peace of mind while working with us and that they understand that their good governance is our first priority. Please join me as I give you a guided tour through just a small selection of the policies, ethos and working practices that make that claim a reality.

The REAL Ethical Fund secures two new charity partnerships
REAL are pleased to announce that the REAL Ethical Fund will now be contributing regular donations to two new charities. We have found two that perfectly complement each other; helping victims of prejudice and tackling prejudice itself.

REAL launches fertility treatment policy for REAL Family members.
According to the Harvard Business Review 1 in 6 couples require fertility investigations or treatment in order to conceive a child. For many couples, it’s an incredibly personal and sometimes painful experience, and one that’s difficult to share even with close friends and family.

Earth Day — 10 tips to show the Earth some love.
REAL Family members share their top tips as to show the Earth some love this Earth day. 🌍

Committed to fight for #BetterBusiness
As a B Corp since 2018 it makes us really excited to see the launch of the better business act. The Better Business Act ensures all businesses start balancing shareholders interests with wider society and the environment.

REAL Ethical Fund — Foodbank Partner.
REAL has partnered with The Parish of the Isle of Dogs Food Bank to initially offer funding for the first 6 months of the year. As part of our ongoing commitment to community from the REAL Ethical Fund REAL is proud to be able to announce that our first partner for 2021 will be an incredibly local one.