Archive of Category: Article

Don’t miss a moment. Find all the latest news and views about the world of REAL Fundraising right here.



Committed to fight for #BetterBusiness

As a B Corp since 2018 it makes us really excited to see the launch of the better business act. The Better Business Act ensures all businesses start balancing shareholders interests with wider society and the environment.

REAL Fundraising Apr 12 ‧ 2 minutes

REAL Ethical Fund — Foodbank Partner.

REAL has partnered with The Parish of the Isle of Dogs Food Bank to initially offer funding for the first 6 months of the year. As part of our ongoing commitment to community from the REAL Ethical Fund REAL is proud to be able to announce that our first partner for 2021 will be an incredibly local one.

REAL Fundraising Mar 26 ‧ 3 minutes

REAL Partnership or REAL Preneurship?

What’s the difference between REAL’s two agency partnering models. REAL Fundraising have been leaders in Face to Face Fundraising for 11 years. Over the past few years we have been helping grow the sector through our REAL Partnership & REALPreneur schemes.

REAL Fundraising Mar 24 ‧ 1 minute

5 ways to reduce your business’s carbon footprint and start the journey to NetZero2030

Focussing on the Environment for week 3 of B Corp Month Many of us will have heard the term NetZero especiually as the UK have set formal targets for businesses to be NetZero by 2050. However, 2050 is a long way away and the planet does not have 30 years for businesses to be Carbon NetZero. As a B Corp REAL and 500+ other businesses globally have committed to being NetZero by 2030.

REAL Fundraising Mar 19 ‧ 3 minutes

Digital Fundraising Top-Tips No#1: Stop Asking For Money.

The surprisingly effective approach to higher donor revenue Every charity is at a different stage in their digital journey, and there is no one-size fits all approach to what will work, but every charity knows it is a vital part of their fundraising and marketing strategy.

REAL Fundraising Mar 1 ‧ 8 minutes

An Introduction to our new Head of Digital

Hello, When I was offered the opportunity to join the REAL family and launch their digital offering, I jumped at the chance. I have 20+ years’ experience in digital (starting back when they called me a ‘new media consultant’), but if there is one thing I love about it, it’s that you can never be stagnant — the constant developments in digital and social always keep you on your toes.

REAL Fundraising Mar 1 ‧ 3 minutes

Working life is better inside a B Corp.

It’s B Corp month. And more importantly as we publish this it is week 1 of B Corp Month where we focus on our REAL Family members or as the B Impact Assessment categorises them our workers.

REAL Fundraising Mar 1 ‧ 4 minutes

Truly Ethical Fundraising — More than just an acquisition

As I write this we approach the beginning of another charity financial year well for 90% of charity clients REAL works with. Inevitably this means that campaign targets, schedules, kpi’s will rightly need to be discussed. As important as these metrics are can we really count a donor simply as a number on a spreadsheet? Does a campaign get decided purely on a Cost Per Acquisition? We’re a long way gone from the days of commoditisation of donors but there’s always the risk that campaigns can be judged that way. What actually goes in to recruiting a donor at a leading ethical fundraising agency?

REAL Fundraising Jan 15 ‧ 5 minutes

10 questions to create good governance in supplier selection and guide Charities on their journey with a new agency?

With the combination of new agencies to market along with charities reassessing where their budgets are spent due to COVID-19 never before has it been more important to ask the right questions of an agency before enlisting their professional services. In addition to this Charities play a key role in the governance and standards in the sector and by helping guide the right questions we hope that this will play a part in ensuring and maintaining high standards and therefore the continued success and sustainability of face to face fundraising.

REAL Fundraising Nov 20 ‧ 10 minutes

REAL’s Return to Face to Face fundraising

A month in, how’s it going? Note: This article has been updated to reflect data from a month worked. It’s been eagerly anticipated, we have all heard the success stories from Europe and around the world and are ever thankful for the collaboration and the openness from agency and charity alike as to how they have found the return to face to face post COVID-19.

REAL Fundraising Jul 28 ‧ 7 minutes
Skip to content