Archive of Category: Article

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Article

Truly Ethical Fundraising — More than just an acquisition

As I write this we approach the beginning of another charity financial year well for 90% of charity clients REAL works with. Inevitably this means that campaign targets, schedules, kpi’s will rightly need to be discussed. As important as these metrics are can we really count a donor simply as a number on a spreadsheet? Does a campaign get decided purely on a Cost Per Acquisition? We’re a long way gone from the days of commoditisation of donors but there’s always the risk that campaigns can be judged that way. What actually goes in to recruiting a donor at a leading ethical fundraising agency?

REAL Fundraising Jan 15 ‧ 5 minutes
Article

10 questions to create good governance in supplier selection and guide Charities on their journey with a new agency?

With the combination of new agencies to market along with charities reassessing where their budgets are spent due to COVID-19 never before has it been more important to ask the right questions of an agency before enlisting their professional services. In addition to this Charities play a key role in the governance and standards in the sector and by helping guide the right questions we hope that this will play a part in ensuring and maintaining high standards and therefore the continued success and sustainability of face to face fundraising.

REAL Fundraising Nov 20 ‧ 10 minutes
Article

REAL’s Return to Face to Face fundraising

A month in, how’s it going? Note: This article has been updated to reflect data from a month worked. It’s been eagerly anticipated, we have all heard the success stories from Europe and around the world and are ever thankful for the collaboration and the openness from agency and charity alike as to how they have found the return to face to face post COVID-19.

REAL Fundraising Jul 28 ‧ 7 minutes
Article

5 Reasons your company should become a B Corp.

Entering lockdown there were news stories about companies who were doing the wrong thing. Companies that were putting profits ahead of people. The welfare of people, employees, the public, and key workers should have been protected by companies closing much sooner. Public outrage due to some very poor company practices from the likes of Waterstones, Weatherspoons, Sports Direct and more(link is to Metro with paid adverts)has demonstrated that now more than ever companies must put people ahead of profit.

REAL Fundraising Jul 3 ‧ 5 minutes
Article

Supporting charities affected by COVID-19 is more important now than ever.

Now we have secured the long term job security of everyone in the REAL Fundraising family we must turn our attention to doing what we can to help the community and charities affected by this crisis. Our values run deeply through our veins, with this in mind REAL Fundraising is offering the chance to apply for the following measures to any UK based charity or community project affected by this crisis.

REAL Fundraising Jun 29 ‧ 2 minutes
Article

It’s official, REAL is now a B Corp!

  REAL Fundraising is now officially a Certified B Corp. Since REAL was founded in 2009 we have sought a way to measure our values of Respect, Ethics, Activism & Love. B Corp does just this. A public register of companies that are using business as a force for good, both for the planet and the people on it. REAL is extremely proud to not only have passed the assessment and signed the declaration of Interdependence but to join a community of businesses that are working to make the world a better place.

REAL Fundraising Jun 26 ‧ 3 minutes
Article

Maintaining our values, even during a crisis.

REAL has always existed to be a force for good in the world. During a time of crisis, it was incredibly important for the REAL were able to offer support to charities who were doing the vitally important work around the globe. We have been inspired to hear about so many amazing causes and people, supporting their beneficiaries when they’ve never been needed more, in the most unimaginably challenging circumstances. REAL Ethical Fund(REF) has paid out £3300 to the first 4 recipients of this free emergency funding.

REAL Fundraising Apr 23 ‧ 6 minutes
Article

REAL Ethical Fund — 2020 Partnership with Shoe Aid

Why our we provide year round support to small charities. Our vision for business is to continually drive improvement not only for the shareholders but for the environmant, social causes, local communities and our customers. The continuation of this vision was to be able to support the long term work of small charities through the REAL Ethical Fund. Taking on regular committed funding to causes that are in need enhance our company culture, they disseminate our values to every part of the business ensuring that a culture of ethical decision making is formed through our core values of Respect, Ethics, Activism & Love.

REAL Fundraising Jan 15 ‧ 2 minutes
Article

The Ration Challenge for Concern Worldwide.

The Ration challenge was in aid of raising money for the charity Concern Worldwide. These vital funds would then go towards supplies for people fleeing war, living in refugee camps. This challenge was brought to my attention via facebook. I thought this was a great idea and a great way to raise money and a difficult challenge that would be a great experience helping to deliver empathy with the millions who currently hold refugee status globally. I shared the idea with the rest of the REG group(REAL Ethical Group) which got a great response and many people joined me in my quest.

REAL Fundraising Aug 28 ‧ 3 minutes
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