Archive of Category: News

Don’t miss a moment. Find all the latest news and views about the world of REAL Fundraising right here.



How to prepare your Facebook and Instagram ad campaigns for Apple iOS 14.5

The arguments have been and gone and now the time has come to pass — iOS 14.5 is going to change our social campaigns. In our world where our data has become its own commodity, this is a vital first step in giving the power back to people over their own privacy. This will, however, have some effects on your digital fundraising, particularly your social ad campaigns.

REAL Fundraising May 5 ‧ 6 minutes

All the worlds problems are over.

REAL Fundraising tells fundraisers to take a long weekend off from being Activists. April 1st — REAL Fundraising the leading values based Fundraising Agency has today announced that all the worlds problems are now over.

REAL Fundraising Apr 1 ‧ 2 minutes

How to ‘B’ the best for your clients

and inadvertently become a Best for the World Honouree in the B Corp Customers category. When it comes to the B Impact assessment Customers category a lot goes into the analysis of a B Corp and their relationship with their customers; How the company delivers strong customer guarantees, the types of customers served, the beneficiaries of the customers work if they are another business (or non profit in REAL’s case) plus a lot more.

REAL Fundraising Mar 10 ‧ 5 minutes

What is a B Corporation?

We compile a whole wealth of information about B Corp Certification from Certified B Corporations are a businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

REAL Fundraising Mar 9 ‧ 3 minutes

Why partnership beats subcontracting every time.

Over the past few years we have seen the Face to face fundraising agency market led by a handful of companies. There are fewer large face to face fundraising agencies today than there were in previous years. REAL is at the forefront of growing this sector, utilising their values of Respect, Ethics, Activism & Love REAL have helped forge a wave of ethically focussed and values based face to face fundraising agency startups.

REAL Fundraising Feb 17 ‧ 5 minutes

REAL’s Ethnicity & Diversity fortnight

Written by — Jon Barker, REAL Calling Manager & Equality & Diversity Champion As the UK celebrated Black History Month REAL launched its first annual Ethnicity & Diversity fortnight. Over the course of two weeks, REAL Fundraising focussed on showcasing cuisines, music & books from around the world as well as setting daily challenges in an effort to celebrate different cultures.

REAL Fundraising Jan 31 ‧ 3 minutes

Climate Emergency Week — Company values in action

Written by Ros Langford, REAL Manager, Norwich Door Region. 2020 was a hugely challenging twelve months for eveyone but a really positive thing that did happen during the year was REAL’s first Climate Emergency Week. From March 2nd to March 8th the REAL family participated in seven days of company-wide activism.

REAL Fundraising Jan 21 ‧ 4 minutes

Business Culture Award Winners

REAL Fundraising, was yesterday awarded Best Business Culture — Small Business (<250 employees) at the Business Culture Awards 2020. This is a huge credit to all of REAL’s amazing charity clients and the inspirational REAL Family members across the UK who help us shape our Award-winning culture.

REAL Fundraising Dec 2 ‧ 2 minutes

Returning to Face to Face Fundraising after COVID-19.

A few weeks back we published a survey for international F2F agency and inhouse to ask them how the return to F2F had been, post lockdown (If they had experienced a lockdown). Thank you to the 7 International NGO’s(and their agencies) who participated, below is a summary of the results.

REAL Fundraising Jun 29 ‧ 3 minutes

Returning to Face to Face Fundraising, learning from our International peers.

The last few months have been challenging to us all. Like many sectors, face to face fundraising was put on hold for an uncertain amount of time. Humans struggle to deal with the unknown, it’s the reason why we have to constantly forecast best estimates, predict start dates and constantly reproject.

REAL Fundraising Jun 29 ‧ 3 minutes
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