At REAL Fundraising we are experts at values-based conversations, putting our core principles of Respect, Ethics, Activism and Love at the heart of everything we do. In the digital and social space, we ensure your prospective community sees value, and feels valued, in the work you do.
Our digital team is passionate, values-driven, and knowledgeable, to ensure we communicate with your audience in a way that aligns with your values and goals. .
The most effective fundraising strategy ensures your prospective donors see the value of your work and feel valued as part of the solution. Through trust, transparency and demonstration of value, you will win hearts and minds. This is how you win donors and advocates for a long-term relationship.
We will work in partnership with you across the full donor journey to communicate this approach and nurture those relationships; from direct donor drives to nurturing leads, from finding those passionate regular givers to managing their journey from initial interest to fully-fledged and informed advocate.
REAL Donor Drive
Through highly targeted social ads, REAL will generate high quality leads, using a test, learn, and optimise approach to find your charity’s ideal donors; this can be achieved through lookalikes or targeting a new audience. Leads will then be contacted by REAL Calling to ensure they turn into invested, regular, givers. All data reports will be shared with you to help inform your future digital fundraising plans.
Working with you to develop a valuable piece of content or free product that will qualify engaged leads through offering them a relevant value exchange. This pre-qualifies interest, meets the ever growing demand from donors to feel valued and part of the journey before any ask is made. This will be approached through an accurately targeted, tested and optimised methodology; with REAL Calling on hand to contact leads when your charity is front-of-mind. All data reports will be shared with you to help inform your future digital fundraising plans.
Looking to create a donor acquisition campaign that could really make an impact? From twists on classic fundraisers to gaming events, to a campaign that embraces the innovative, we will work with you to create an impactful campaign that fits your purpose and strategic plan. Either utilising our trusted network or working with your incumbent agencies, we will develop a bespoke creative campaign to wow potential donors and advocates. REAL can fully manage the campaign from tease to success. Using an accurately targeted, tested and optimised methodology with our advanced lead scoring and behavioural and attribution modelling, REAL will work with you to design and deliver a campaign that creates buzz and high ROI.
A recent Hubspot report found a 54% increase in conversion from inbound marketing tactics. On average, it takes interaction with 6+ touchpoints for a prospect to turn into a donor. With Nurture, we will work with you in short sprints to create a journey that adds value, lets a prospective donor feel valued, and increases conversion rates. This will be approached through an accurately targeted, tested and optimised methodology over short cycles to maximise returns. Additionally using our advanced lead scoring and behavioral and attribution modelling to ask your future donor to become a regular giver at just the right moment; with the prospective donor directed to a custom online portal or to be contacted by REAL Calling to ensure their experience is in the form that best suits them. All data reports will be shared with you to inform your future digital fundraising plans.
REAL can manage the full donor journey from awareness growth through conversion and all the way through to advocacy. Through adapting existing assets with you or creating bespoke content with your own incumbent agencies or through our own network, REAL will ensure we nurture and maintain relationships with your future advocates from awareness to advocacy. With a 54% increase in conversion from inbound marketing tactics and the cost of retaining a donor 5 times less than acquiring one, REAL’s management of the complete donor journey will result in more funds available for your charity to spend where it matters.
This will be approached through an accurately targeted, tested and optimised methodology, additionally using lead scoring and behavioral and attribution modelling, ensuring high-quality leads are nurtured through to full advocacy.