REAL Ethics

B Corporation

REAL Fundraising was the first Face to Face Fundraising organisation globally to receive B Corp Certification. 

“B Corporations are leaders of the global movement of people using business as a force for good. They are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability, to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”

You can read more in our press release about becoming a B Corp and our audit score of 112.7 and how REAL shapes up in the categories of Governance, Workers, Customers, Community & the Environment here.

In 2019 REAL Fundraising was featured in the top 5% of all B Corps for Customers making us an honoree in the "Best for the World - Customers" category

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The Business Culture Awards

REAL were finalists in the Business Culture awards in 2018:

  • Small Business (less than 200 employees)
  • Business Culture brand & values

REAL were recognised as Highly commended in 2019 for a Small Business.

Continuing REAL's passion for Business Culture REAL is incredibly proud to be nominated as finalists for 4 categories in the Business Culture Awards 2020

  • Brand, Purpose & Values
  • Small Business(less than 250 employees)
  • Corporate Social Responsibility 
  • Culture in a crisis (Less than 500 employees) 

REAL are incredibly proud to have been announced winners for the Business Culture Award for Small Business 2020/21 and to have been awarded a Highly Commended award for Brand, Purpose & Values. 

Liam McEntegart our Managing Director (Client Services) has now been appointed a Judge for 2019 and 2020 as well as a panellist at the Business Culture Connected conference in September 2020.BCA in line

Real Living Wage Employer

REAL has always been proud of how we have paid our inspirational fundraisers. We believe that having financial security contributes not just to the excellent quality of donor we recruit but creating a financially secure workplace for our amazing ambassadors leads to better retention of staff and most importantly embodies REAL's values of Respect, Ethics, Activism & Love. In 2020 REAL is proud to be accredited by the Living Wage Foundation as a Real Living Wage employer.

This commits REAL to always paying the Real Living Wage or the Real London Living Wage. You can find the current Real Living Wage here as well as a more detailed description of how the foundation works. Living Wage Employer Logo_0.jpg



Our charity partners kindly passed on some feedback about our fundraisers from their staff and members of the public:

Emma Murphy - Helen & Douglas House
Thanks to the engaging and inspirational conversation on the door by Francis, Helen and Douglas House received a significant donation from a trust they had no previous relationship with. We continue to be very pleased with REAL's results on our face to face campaign and have been working with them for 12 years, for 6 of those they have retained the same face to face team which makes for exceptional knowledge of the charity and proves their loyalty and dedication to the cause.
Amy Klein - Centrepoint
REAL are brilliant, I would not hesitate to recommend them to any charity looking for a new F2F agency partner. Centrepoint has worked with REAL for a number of years and they have inspired thousands of long-standing donors to donate to us. They’re a rare breed of agency who are fantastic at both the nuts and bolts of good F2F (i.e. accurate reporting and analysis, a focus on training, fundraiser engagement) as well as being an agency that really pushes innovation. This year we have tested immediate card payment with them with much success. We have seen sector-leading results with REAL and, alongside our brilliant in-house campaign, they are an integral part of our F2F programme. Thank you, REAL!
I just wanted to write and tell you about a young man who has just come to my door for your organisation. He was very polite and informative and thoroughly explained what your organisation does and was a credit to you.
Jane West - Centrepoint
We have been working with REAL since 2014 and have been constantly impressed with the quality of long term donors recruited for us, regularly excelling on KPIs including volume and attrition rates. We feel that REAL’s fundraisers identify with our cause, communicate it effectively to our prospective donors and receive consistent positive feedback from donors. REAL are an absolute delight to work with and a key component of our fundraising strategy currently and moving forward.
...I must admit to usually running a mile from blatant fundraisers in the street, however I was impressed by his attitude and general demeanour with the public. I'm also very impressed that he managed to secure a £10 per month donation out of me! He was very friendly, open and also informative about the charity that he works for.
Ben Ulph - Helen & Douglas House
Helen & Douglas House have worked with REAL for 7 years, and have always been impressed by their professionalism and their passion as fundraisers. Donations from supporters recruited by REAL are a significant part of our Individual Giving income – an essential relationship!
Alexandra McGarry - Alzheimer's Research UK
Working with REAL is an absolute pleasure – compassionate, forward-thinking and committed to the cause. We’ve worked with them for over five years now and year-on-year we see improved results and more funds raised sooner. The quality of people who sign up with REAL is second to none, no doubt driven by the excellent standards their fundraisers work towards. It’s clear to see they have a genuine desire to do good in the world!
I just took a call from a guy who signed up to a REAL fundraiser today in Norwich. He was exceptionally impressed with her and wanted to pass on his admiration and state how brilliant she was. He has worked in the industry before and really seemed taken aback with her skill and professionalism.

Carbon Neutral

Whillst we always strive to reduce our CO2 emissions at the first port of call this is not always possible. As a B Corporation we are bound by our commitment to people and planet. Therefore REAL Fundraising is incredibly proud to be certified Carbon Neutral by Carbon Footprint. Our 2019 certification can be found here where we offset 40 tonnes of CO2.

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The REAL Ethical Fund

At REAL Fundraising we believe in 'walking our talk', whether we are buying recycled products or empowering our staff with ways to make ethical choices in their lives. Most importantly, we are in this industry to provide the most cost-effective service to charities.

One way of getting our ethical point across is through our REAL Ethical Fund. Whether it is employee matched funding to causes selected by our fundraising team, emergency appeals from across the globe or our countless displays of Activism with our Pro Bono "activist" days, the REAL Ethical Fund is an embodiment of our will to use business as a force for good.

REAL staff can nominate charities to fundraise for and often the work is carried out for very small organisations which just don't have the budget for a full fundraising campaign. Each and every donor whether its a one-off or regular donor is given straight to the charity for free.

Every member of the REAL Family receives at least 1 paid day per year to donate their time to a good cause. 

You can read more about REAL's Activism and the events we have volunteered at over on www.realethicalfund.org.uk